Written by Admin on 2025-05-06

How to Create a Download Landing Page in WordPress Elementor

If you plan to offer digital products or services on your website, it's important to have a download landing page that effectively communicates the value of what you're offering while convincing visitors to complete the download or purchase. Fortunately, using WordPress and Elementor, you can create a landing page that accomplishes both.

1. Choose Your Download Offer

Before creating your landing page, you need to decide what you're offering for download or sale. This could be an ebook, white paper, software, or something else entirely. Determine the topic or category of the download; this will help guide you in designing an appropriate landing page.

2. Install Elementor

If you haven't already, install Elementor, a drag-and-drop website builder, on your WordPress site. Elementor has a free version with paid upgrades for additional features.

3. Choose the Landing Page Template

In Elementor, select the option to "Add New Template." Choose the "Landing Page" template option. This will provide you with a basic structure to work with as you begin designing your download landing page.

4. Customize the Template

Using Elementor, start customizing the template to reflect your brand and the download offer. Add images, text, and other design elements that align with your brand, and ensure that the page design is clean, simple, and easy to navigate.

5. Create the Download Form

To collect visitors' information before they download your offer, add a form to your landing page using a plugin such as Gravity Forms or WPForms. Be sure to ask only for the information you need, such as name and email address, so as not to deter potential visitors with a lengthy form.

6. Add a Call-to-Action

Convince visitors to take action by including a clear Call-to-Action (CTA) on your download landing page. The CTA should emphasize the value of your offer and use action-oriented language to encourage visitors to complete the download or purchase.

7. Optimize for Search Engines

To help your download landing page show up in search engine results, optimize it for SEO. Some tips include including relevant keywords, meta descriptions, and clean URLs.

Conclusion

With WordPress and Elementor, creating a successful download landing page doesn't have to be complicated. By following these steps and using your creativity, you can create a landing page that draws visitors in and encourages them to take the desired action.